See: http://www.dslreports.com/shownews/NBC-to-give-a-limited-free-pass-to-Olympics-video-127615
And on the MCN site today:
NBC Olympics Offering Temporary Authentication Passes for Sochi Games
Group Aims to Expand TVE Everywhere Usage for Winter Olympics
By Mike Reynolds, Multichannel News - February 5, 2014
http://www.multichannel.com/distribution/nbc-olympics-offering-temporary-authentication-passes-sochi-games/148111
quote:Looking to expand TV Everywhere usage for the Sochi Games, NBC Olympics is offering temporary passes to facilitate device authentication.
NBC Olympics, having worked with the MPVD community since the 2012 London Games, will offer a multiday temporary pass during the competition in Sochi from Feb. 6-23 to access live streaming content on NBCOlympics.com and/or on the NBC Sports Live Extra app, without having to verify a video subscription.
Unverified viewers will be given a one-time 30-minute temporary pass the first time live-streaming content is accessed, affording users time to gather their credentials to authenticate, but not miss any Olympic action. Viewers will also be given a subsequent pass for five minutes per day thereafter.
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